The Shamrock Shuffle is more than just the biggest St. The event raised over $10,000 in charity for the Hunger Task Force, Leukemia Lymphoma Society and Special Olympics. In 2020 The Shamrock Shuffle was Milwaukee's last event prior to a covid shutdown with over 11,000 attendees. In 2019 The Shamrock Shuffle celebrated it's 10th Anniversary and had another safe year with over 11,000 attendees, and added the Walker's Point area to the participating streets! The event raised over $10,000 for charity! In 2018 the Shamrock Shuffle added Cathedral Square and had another safe year bringing in over 10,000 attendees and raising over $10,000 for charity. In 2017 the Shamrock Shuffle event had another great and safe year bringing in over 9,000 attendees to the City of Milwaukee and raising another $10,000 for charity! In 2016 the Shamrock Shuffle event had another safe year bringing in over 8,500 attendees and raising $15,000 for charity! In 2015 the Shamrock Shuffle event expanded to Brady Street and had another safe year bringing in over 8,000 attendees and raising $20,000 for the Hunger Task Force. The Shuffle expanded to Old World Third Street and had a very safe and successful event bringing out over 7,551 attendees and raising $15,000 for MS Run the US. In 2014 the Shamrock Shuffle added the Jig Jog 5k run on Milwaukee’s Lakefront bringing in over 600 runners. The event raised $7,500 for MS Run the US and $500 for UWM’s Make a Wish Program. Michael Sampson began a partnership with Weekend Natives Photography as well as hired GO Riteway for safe rides home and Jani-King to clean up the streets after the event. There were 6,542 attendees wearing green “Keep Calm and Shuffle On” T-Shirts. In 2013 Michael Sampson Events was asked to bring the popular North Avenue event to Water Street as well. The event raised $3,200 for the Hunger Task Force. The year brought rising attendee numbers to 3,604 and attendees enjoyed their black “Every Day I’m Shufflin” T-Shirts, made after the popular LMFAO song.
In 2012 Michael Sampson Events changed the event name to the “Shamrock Shuffle” in order to clean up the events image and stray away from the name pub crawl. The event donated $1,500 to the City of Appleton for a K9 unit in memory of Ryan Fieck.
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Michael Sampson Events and the North Avenue bars worked hard to make the event successful and doubled their numbers from the previous year and had 3,021 attendees on North Avenue wearing the popular green “Teach Me How to Stumble” T-Shirts. Michael Sampson Events wanted to keep it on North Avenue and decided to run the “North Avenue Stumble Pub Crawl”. In 2011 NEWaukee and , now Art Milwaukee decided to take the event down to Water Street and called it the “Shamrock Shindig”. The event proved to be successful as 1,529 attendees showed up for the inaugural event. He teamed up with NEWaukee and to create the Shamrock Stumble Pub Crawl on North Avenue. On a wintery day in 2010, Michael Sampson decided to create a pub crawl event.
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